• Responsive & Clean Design
  • Free Demo Sites – OKAY
  • Good for Beginners
  • Fast Loading Speed
  • WooCommerce Features


  • Too many Premium Plugins
  • Paid Version Needed for better Demos
  • Customizer can be overwhelming
  • Expensive Premium License

RATING: 3.5/5

By Our Hipster Developers

Introduction to OceanWP

OceanWP is a free and paid multipurpose theme developed by a single developer! It is popular because it is begginer friendly and has fast loading times. It can support drag-and-drop page builders on it’s free version but requires the paid version for full-functionality. Overall OceanWP offers a lot of great functionality out of the box, but tries to upsell you on premium plugins / extensions that add a little bloat to the theme.

TL:DR – Great if you just want to setup something on their free demo’s but not as robust or multifunctional as other free themes.

What we liked about OceanWP (free)

Currently OceanWP is one of the most popular themes with well over 500,000 installs and great ratings on the official theme repository.

It can be used for a variety of website projects, but we feel it is best suited for businesses or brands / products. Because it integrates with WooCommerce it can add ecommerce functionality but we wouldn’t use this for a dedicated online store.

OceanWP integrates with all major page builder plugins on the market: Divi, Elementor, SiteOrigin Page Builder, Beaver Builder, WPBakery Page Builder formerly Visual Composer. Without a builder OceanWP theme offers plenty of customization options with the built-in WordPress Customizer – You can customize the colors and typography here.

What we didn’t like about OceanWP (free)

The OceanWP theme has a number of extensions that add extra functionality to your build but only a few are free like WooCommerce. You purchase the extensions for $29.99 each or you can buy an extension bundle. We feel this is a pretty step price for a “free” theme when you have many other options on the market. There are fully-functional themes out there that can be purchased for $50.

Immediately upon installing and activating the theme, you can setup basic styles for your website. This includes choosing a primary and an accent color, uploading your logo, and more.

The number of options can be overwhelming at times and confusing, especially if you’re a beginner.

Hipster Conclusions

All things considered, OceanWP theme is an easy to setup and customize theme. We feel it is perfect for a basic business website presence. We would avoid building out anything with the premium extension as we feel there are other options out there.

The free starter sites are a bit limited they do get the job done. Just be sure to avoid the paid extensions which can lead to unnecessary file sizes and bloat.

If you’re like the design language of the few free demo sites, it’s definitely worth giving it a shot for a basic online business or presence – change up the text, image, colors – and DONE!